Decorex 2010

Decorex is the leading south African decor, home and lifestyle event which takes place in different venues around the country. We were commissioned by the event organizer to create four spots each highlight the various events held in different cities around South Africa which had to be conceptualized and executed in a way which would allow for the quick turn around time required. Decorex had just launched a new corporate identity which worked wonderfully with the concept we came up with. We decided to center the animation around the Decorex logo which unfolds into a floor plan representing the exhibition centers and then construct a scene showing that event’s highlight.

It was a very enjoyable project to work on as we had a lot of creative freedom and the client was a real pleasure to work with.